October 2024

I’ve spent many late nights stress-testing social media tools and ad optimizers. I haven’t deployed every one in full campaigns, but I’ve vetted them all — checked how well they schedule, generate content, adjust performance, and how stable they remain under real campaign pressure. In this post, I’ll walk you through the best AI tools […]

I’ve spent weeks using and vetting AI tools that promise to personalize marketing at scale — from emails and web content to ads and push notifications. I haven’t used all of them in production across every vertical, but I’ve tested their outputs, looked at how well they adapt to different audiences, and examined how seamless

I’ve spent months testing AI tools that promise to automate customer segmentation and powering smarter targeting. I haven’t used every one of them in full campaigns, but I’ve vetted them all: ran experiments, checked consistency of segments, studied how well their predictions line up, and tested how seamless they integrate with marketing stack. In this